Unlike in B2C business, where NFTs, virtual reality, and digital clones are creating a new world that paves the way for personal experiences and experiences in physical-real and virtual space all the way to the metaverse, the scope of action in B2B is limited to a few — albeit important…


World-famous brand manufacturers are increasingly penetrating directly to the end customer. Adidas wants to generate half of its sales via its online stores in a direct-to-customer approach by 2025. …


An original bill in Australia proposed to force Facebook to pay royalties when Facebook users link to content from Australian publishers and media companies and share it on the platform. That’s not going to happen. Facebook fought back — fortunately!

Photo by @nothingaholic on Unsplash

Imagine this: You’re hosting a Tupper party at your house…


My timeline on LinkedIn is increasingly turning into a vanity fair for my contacts and theirs.

Especially at a time when good, fruitful conversations — conducted virtually — are becoming increasingly important, we should not squander the chance to do so.

It is time to change course.

Most of my…


For companies and especially for brands, it is more important than ever to closely monitor current social and environmental sociological developments in order to better understand consumer and customer needs and address them through creative innovation.

Photo: “Woman smiling in sunglasses” by Seth Doyle (@sethdoylee on Unsplash)

The creative agency WUNDERMAN THOMPSON has now published a report that takes a close…


Programmatic advertising, which is based on spying on the privacy of millions of people, should not be favored by anything or anyone. Now Apple is ushering in the beginning of the end of this business model.

Photo: “Black and Woman” by Pablo Varela (@pablopunk on Unsplash)

The long loading times of individual web pages in the Chrome browser have been…


It was clear from the outset that alternative digital event formats would prevail in the wake of the Corona pandemic. But why are social audio formats like Clubhouse booming? One approach to explain.

Social audio — the new hype around the social stage

When I consider my own audio consumption, I listen to podcasts mainly while jogging and during longer…


Spaghetti — by far the most popular noodle dish. They are regularly served in almost all parts of the world and are popular with young and old alike.


It’s generally acknowledged that SAP systems represent the heart of the companies that use them. But what does it feel like to be entrusted with protecting these central “organs” from incursions? Arndt Lingscheid, a veteran IT expert and presales consultant at Virtual Forge, is the right person to ask.

Arndt…


Since WikiLeaks has released more than 1 million searchable emails from the Italian surveillance malware vendor Hacking Team, there has been a lot of coverage in the news about the contents of these emails. …

Jannis Blume

Fate, it seems, is not without a sense of irony. (The Matrix)

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